Why Everyone’s Buying These 10 Women-Founded Skincare Brands Right Now

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March is Women’s History Month in the United States. It’s a month-long celebration of the highs and lows of the history of women in the country, a time to honor the triumphs and successes, without shying away from how hard the fight has been for them.

The way I know how to celebrate? Sharing the stories (and products) from women creators, founders, creative officers, and more. Women are behind some of the trendiest, most sought-after, of-the-moment brands in nearly every arena today, which is why I’m going to share just a few must-haves from one of the most saturated categories on the market: Skincare.

With so many options to choose from, and a seemingly boundless array of rad women to support, how are you to choose? I’m going to make it a little easier and share 10 female-founded skincare brands that belong on every shelf.

Whether you’re a pro looking your next niche fave or a novice just looking for a place to start, here are 20 skincare products from female-founded brands to support during Women’s History Month. And every month, really.