Pantone’s Color of the Year Will Inspire You to Be Bold in 2023

Forget Barbiecore pink, because next year is all about red.

After much anticipation, Pantone recently announced the color of the year for 2023: Viva Magenta.

“An unconventional shade for an unconventional time,” the brand said in a Dec. 1 statement on Instagram. “Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.”

The electrifying hue, a sort of big sister to the popular Barbie pink trend, is all about embracing one’s boldness in the New Year.

“Viva Magenta writes a new narrative,” The Pantone Institute shared. “Brave and fearless, a pulsating color whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint.”

Magenta was also chosen for its hybrid-like qualities since it blends the old with the new. After all, it not only has historical value but is a window into the future.