How Bobbi Brown Redefined the Beauty Industry by Making Her Own Rules

E! News: What were some emotions you felt after making that decision and how do you feel about it now?

BB: It wasn’t an easy decision when it was finally made and happened. I had to go through a period of adjustment. My whole life was different and, basically, the cosmetic company was my first baby—I started it before I had kids. I had to reinvent myself and figure out not only who I was or who I wanted to be, but what I’d be doing with my time. Like any entrepreneur, I dove into a couple of things, and two and a half years after I left the brand, I launched Jones Road.

E! News: Even after knowing it was time to step away, did you envision becoming a brand founder again?

BB: When I left the brand, I had no intention of going into beauty. It was a billion-dollar brand and it was an epic, momentous part of my life. And I wasn’t sure what I wanted to do. I know I missed being part of a team creating amazing things and I remembered how much I loved being a makeup artist. I was invited to India to keynote the first-ever Indian Makeup Show, and then Masterclass asked me if I would create a makeup master class. That’s when I knew this is what I love and it’s truly who I am. And I just started experimenting with new formulas, new labs, new ingredients—and Jones Road was born.